Monday, March 24, 2014

Recently I was @.....


.......The American Craft Council Event



The American Craft Council recently brought their event, "Make Room: Modern Design Meets Craft", to Atlanta.  The event was launched with a panel discussion at ADAC featuring Bill Peace of Peace Design, Chip Cheatham of Chip and Company, and Tish Mills, of Tish Mills Interiors, who each designed a vignette for the American Craft Council show.  Along with several other local designers, they were challenged with incorporating hand made goods from the exhibitors in the show into their design vignette.  This was not a tough task considering the talented artisans who presented their wares. The discussion was moderated by Monica Moses, editor of American Craft Magazine and it was a fun conversation because the three designers are friends and have great chemistry plus they share a great sense of humor. 




Tish Mills



Bill Peace


Chip Cheatham


Moses asked the three designers questions about where they get their inspiration and how they get to know their clients but the most important question Moses asked was, "What role do crafts and hand made goods play in your design process?"  Chip had a very thoughtful response, "When you add handmade pieces to a room you add a sense of history and humanity in the form of art, utensils, and objects. These things reflect the homeowner’s mood and energy, they also create conversation."


Tish and Bill added that a hand made or collected piece can actually drive their design direction.  For instance, getting to know the client by observing their favorite things in their home and what they collect really helps during the design process.  

What comes to mind when you hear the word "craft"?  Glue guns and DIY projects?
While there are some good uses for a glue gun and some pretty good DIY projects out there, some people don't comprehend the meaning of the word craft. Dictionary.com defines the word craft as "an art, a trade, or an occupation requiring a special skill, especially manual skill:  the craft of a mason."

While I was writing this post, my sister just happened to tell me about a woman named Marsha Gold who wrote a book called, Crafting Life:  Travel through my collection, and I liked what she had to say about crafts.  "There are lots of debates about what craft is, but for me, 'craft' involves objects that are made by people, usually by hand, whether to serve functional purposes or as artistic expression—or both. Collecting crafts has provided me a way to get to know, understand, and support diverse craftspeople and the communities in which they are engaged.  The collection also serves as a vital source of memories that I can revisit and use to bring a smile to my face every day".

The following are some of my favorite hand made items that were used in the vignettes designed by Bill, Tish and Chip, as well as a few of the other designers.



This vessel is a piece of pottery designed by Becky and Steve Lloyd that Tish featured in her vignette.


Interior designer, Jackie Naylor used these tea light holders, by Brooks Barrow, in her vignette.


Lori May, of Lori May Interiors, used artwork by Lynn Pollard.  Pollard creates these by dipping, what appeared to be watercolor paper, into different dyes.


Bill Peace used this stool by Donald Shelton.


Lori May also used this chair by Derek Hennigar.



Chip used this sculpture by David Bryce.



Let's return to the panel discussion.  When Moses asked the panel how they turn off their design switch, she got a brief chuckle followed by all three saying, "you don't".  When Tish isn't designing interiors, she is designing pieces for her lighting line, B5b, or designing jewelry with her daughters.  Chip said he has to keep a notebook on his bedside table to write down his ideas when he wakes up in the middle of the night.  I can certainly relate to that.

One last question that Moses asked was, "what is the most fun about being a designer?"  Bill said  what he enjoys most is the sense of collaboration with artisans, builders, architects, and landscape architects; working together on a project, getting to know those people. Chip said his favorite thing is travel.  "When I was in Java, we were walking through this cow pasture and I saw a stump sticking up, I said 'let’s dig it up'.  Six hours later, this 50” diameter, 28” high, gnarly root is now a table for sale in my showroom.  Finding unusual objects in unusual places is fun to me."

I have the luxury of working with many talented craftsmen and artisans every day.  Follow me and see who they are.


Friday, March 14, 2014

Building Brand Awareness

My main objective for this blog is to raise awareness of the different architects, designers and artisans that I support.  Whether in the Atlanta market or through friends of mine throughout the United States, I want to spread the word about the talented people I am lucky enough to call friends.

As most of you know, I manage social media for most of these artisans, architects and designers and also help with their blogging.  Some have me write for them and some just need me to organize their content, cut and paste it into the blog, and hit the publish button.  Regardless it is always a collaboration between me and my client.

The beautiful homes that are featured in publications, blogs, and scattered throughout pinterest and Houzz are created by a cast of characters.  There is the architect, the interior designer, the landscape architect and the builder.  There are also the craftsman who build the beautiful cabinetry in the kitchens and baths and who create the custom millwork that adorns the walls and doorways.  Someone creates those custom windows and doors that lure you inside.  The antique lumber dealer provides the beautiful wood for the floors, beams and also the millwork.  Some hire a kitchen designer so the kitchen is laid out and functions properly.  There is an ironsmith that designs beautiful ornamentation such as awnings, iron railing, and iron windows and doors.

I plan to write a series about those behind the scenes.  The architects and interior designers ALMOST always take center stage in the magazines but not always the builder or list of talented artisans that make the home complete.  Stay tuned and thank you for reading.

Be sure and follow me on Instagram, Pinterest, Facebook, Twitter and connect with me on Linked In.



Thursday, March 13, 2014

Should I Pay the Premium?



Some small businesses have a marketing or advertising budget but more of them don't.  Some simply don't want to pay for advertising because there is so much free press available, whether being published in one of the shelter magazines, using social media or being featured in a far reaching blog.  A question I hear a lot is "should I upgrade to the paid premium/pro plus user profile on Houzz?".

Each time I create a profile for a client on Houzz that client will receive a call from a sales representative, recommending they upgrade to the Premium or Pro Plus user profile.   There are some pushy representatives out there but there is one, that I have spoken with several times, who has provided me with a lot of useful information, I won't mention any names.  

The next obvious question then is, how much does it cost and what does the paid Premium/Pro Plus profile include?  

As you are searching Houzz, look for the word, "sponsored" in the bottom right corner of the profile listings.  That indicates the architect or designer is paying for promotion.  Houzz can position you on their site for better recognition in the regions where you want more opportunity.  You will also notice that sponsored users are placed before and after every non-paying Houzz user.  Houzz has some great success stories about some of their premium/pro plus users but it is unnecessary to pay for extra promotion and here is why.

Creating a strong profile is the most effective thing you can do.  Make sure you have as many quality photographs of your work as possible.  Also, engage your readers when they ask you questions or make comments, which leads me to my next recommendation.  The more information you include about your images, the fewer irrelevant questions you will receive.  And finally, review other professionals and ask others to review you.  A good example is Kemp Hall Studios.  He is an architect that always appears at the top of the search when you search for a local pro, architect in Atlanta.

For those who do have an advertising budget, why not look in to paying for the Premium Pro/Pro Plus profile?  One big job should pay for the money spent.  So I asked how much it would cost to become a Premium Pro/Pro Plus user and found out, first of all, that the prices vary among craftsmen, architects, interior designers and landscape architects/designers.  

I was inquiring for a craftsman client of mine and the representative asked me to identify the regions where we wanted promotion.  I said, "We definitely want to reach the southeast region, cities like Birmingham, Nashville, and Atlanta".  Houzz has their regions set up differently than what I expected.  Houzz's regions were North Atlanta (Alpharetta, etc), East Atlanta (Conyers), West Atlanta (Douglasville), South Atlanta (Peachtree City) and then metro Atlanta.  I am assuming this is how they approach each major city.  Each region cost $2000 for promotion, therefore, to target the 5 regions that make up the Atlanta market alone,  you can do the math.  I am sure you can imagine my reaction but I presented the information to my client any way.

I subscribe to a lot of social media blogs and have learned a lot over the past year about how to create a really strong profile on Houzz without paying for promotion.  All of my research was reinforced at the Design Bloggers Conference this month.  There were several sessions on how to maximize your profile on each social media platform and Houzz was included.  Paying for promotion was not mentioned, in fact, throughout the conference the point was made numerous times that there is so much free press available right now in the form of blogs and social media.

I recommend that all of my clients create a user profile on Houzz.  Not only is it a great way to share your portfolio with existing clients but a great way to attract new clients.  Over 2,000,000 photos have been uploaded on to Houzz and there are over 14,000,000 users every month.  


If you would like help with your Houzz profile I would love to assist.  In the meantime, take a look at some of my clients profiles listed below.  Some are newer than others to Houzz and have a lot more reviews, images and descriptions.  Your social media profiles should always be a work in progress, I recommend updating on a regular basis to keep your content fresh and current.

Reu Architects - http://www.houzz.com/pro/crolader/reu-architects
ROMA - http://www.houzz.com/pro/romabio/roma-ecosustainable-building-technologies
J. Ryan Duffey Architect - http://www.houzz.com/pro/jryanduffeyarchitects/j-ryan-duffey-architect
Vintage Lumber - http://www.houzz.com/pro/vintagelumbersales/vintage-lumber-sales
Liza Bryan Interiors - http://www.houzz.com/pro/lizabryan/liza-bryan-interiors
Scout For The Home - http://www.houzz.com/pro/nancy-duffey/scout-for-the-home
Tish Mills Interiors - http://www.houzz.com/pro/tishmills/harmonious-living-by-tish-mills-llc
Floralis Landscape Architect - http://www.houzz.com/pro/floralis/floralis

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Saturday, March 8, 2014

Today I am @......

Home!!!!  

Who doesn't love a good book but what about a book case?  I obsess over book cases, built-in or stand alone, probably because I can't seem to find a solution for book cases in my own living room.  There is more to a book case than just books, however.  Art and collectibles really complete the look and give book cases their unique personalities.  Here are some of my favorites from my clients and friends followed by some of my many pins on my pinterest board.



These book shelves belong to Willis Everett and are in his main meeting room which is more like a library.  These are constructed of antique wood from his mill, Vintage Lumber in Gay, Georgia.  I am crazy about this design, here is a close up.



Caroline Rolader is the owner and principal of Reu Architects and she designed these built-in book cases to house the client's art collection, I see a few books.


These built-in book cases are in a home designed by Ryan Duffey of J. Ryan Duffey Architect and built by K2 Construction.  I like that they are a different color than the rest of the walls in the room and I also like the lighting.


Revival Construction builds beautiful homes and the owner, Wright Marshall, pays particular attention to detail.  I sometimes forget that he is not an architect; an architectural historian and avid writer, he has given many lectures based on his research.  These are two examples of book cases found in homes Revival has built.


The book cases above are inset and are located in the formal living room of a Shutze award winning home built by Revival Construction.


Built-ins in a Brookwood Hills renovation designed by D. Stanley Dixon Architect and photographed by Jeff Herr.

Paige Albright owns Paige Albright Orientals and is not only THE rug maven, she also is the master of accessorizing a book case.  Even on our post college budget, she managed to dress her book cases beautifully with great books and objets d'art.  You must follow her on facebook, she does a great job posting her rugs and accessories.




A small painting on an easel by Birmingham painter, Dirk Walker, who I used to work for in Tuscaloosa as his gallery director, he is so talented.  The porcelain fruit is by another Alabama artist named Frank Fleming.  Paige is a strong proponent for buying local.


This image shows the Albright's family's bible collection from the 1800's.

See what I mean?  That is going to be a tough act to follow but on to some of my favorite images I have collected on Pinterest.


Shelves placed a varying heights
http://www.hellolovelystudio.com/


Beth Webb Interiors - simply accessorized book case
http://bethwebb.com/portfolio/muscogee


I have always loved art hung on the book case
http://markdsikes.com/2012/05/17/past-perfect-part-2/


minimalist shelving
http://www.rosscassidy.com/


cubby holes
http://style-files.com/2013/10/27/weekend-escape-a-beautiful-villa-on-ibiza/


a beautiful antique book case/cabinet
http://theartoftheroom.com/2013/10/palazzo-labeque/


book case with glass doors not so organized which I like too
http://brookegiannetti.typepad.com/


Inset like the one by Revival Construction
I uploaded this from House and Garden a while back


Metal and wood gives an industrial feel
http://www.elledecor.com/celebrity-style/homes/indre-rockefeller-home-nyc#slide-5


Built-ins painted black with red lights
http://jennybova.blogspot.com/


I included this one just because I have always loved jewelry designer, Paloma Picasso, but the red is pretty fabulous too.
http://www.veranda.com/luxury-homes/paloma-picasso-style#slide-1


Brass
http://theaestate.tumblr.com/post/50204279751/billy-baldwin-interior-design

I could go on forever but I am sure you have plenty of other things to do today.

Have a great weekend and thank you for reading!

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Wednesday, March 5, 2014

For the past two days I have been @......

I just attended the Design Bloggers Conference 2014 here in Atlanta, which was filled with the latest information about blogging AND social media. I attended not as a blogger, but as a social media consultant (I created my own category)with the intention of learning more about the impact social media is making on the design world and how to make it work to your advantage. The focus, make no mistake, was blogging.

Over 400 people attended; the grand ballroom at the Hyatt was full. There were interior designers, furniture designers, fabric designers, and the majority of them were bloggers. Traditional Home and Atlanta Homes and Lifestyles sponsored portions of the conference so there were editors and freelance writers there as well.

To blog or not to blog seemed to be the underlying question. Jennifer Boles, Tobi Fairley and Paloma Contreras were just a few of the established bloggers who participated in panel discussions and were there to answer questions afterwards. The answers to this question, and advice provided, varied a little but the bottom line was quality over quantity.

A few presenters mentioned blogosphere etiquette. Have you written a new post where no one comments, likes or shares? Speaking from experience, it makes you feel as if your blog isn't being read and it is a little discouraging. One thing I learned about these bloggers, as influential or established as they may be, they still appreciate your comments. Think of it as if you are visiting someone's home, the least you can do is say thank you. If you take the time to visit someone's blog, it would be nice if you “like” it or say “nice post”. After all, aren't we all monitoring how many followers, likes, shares, friends, pins, favorites, reviews we receive? If you are a blogger and you read other peoples blogs, it increases your visibility if you make comments and those bloggers are more likely to find you and follow your blog.

If you would like to learn more about any of the above, I would be happy to share. Let me know when you want to meet!