"Pinterest is the new Google"

I came across an article on Social Media Examiner today that said "Pinterest is the new Google".  That got my attention!  My clients don't all use the same social media platforms, but I have encouraged adding Pinterest into the mix for years now because of the exposure.

This article was a recap of the recent "Social Media Marketing World" event, and the article goes on to say "more people are turning to Pinterest as their primary search engine, combining the power of search with visual content."  We all know plenty of people who turn to Pinterest, whether they have a Pinterest profile or not, for party planning ideas, etc.  Now a lot of businesses are using Pinterest because of its power.  In your free time, go to Pinterest and type anything in the search bar and see what you find.  You will probably be amazed.

Another very important point the author of this article made was about the longevity of a pin.  "What you pin today may turn up in a search a day, month, year or many years from now."  That is powerful!!

I can't help but agree with another piece of advice given in the article, "Be wary of using hashtags". I have been the hashtag police for a while now because of the widespread improper use of the hashtag.  According to MCNG Marketing, a Pinterest Marketing Agency, "Just because you put a hashtag in a pin’s description doesn’t automatically mean that it will show up in search results for that hashtag. Pinterest operates very different from Twitter."  Read more about using hashtags on Pinterest in their article, "Best Ways To Use Hashtags on Pinterest".

Get busy pinning!!!

To learn more about the important takeaways from the Social Media World event, read their article.  Click Here!