I have had several of my clients ask if there is a real advantage to creating a presence on Houzz.com. When you visit the site, you will probably find images of your work already there, uploaded from other sites, with no mention of your name. Why not have your profile on sites like Houzz and Pinterest where you can properly label the images with your company information and any information about the project and even credit those who worked with you on the project. Don't forget your photographers.
I tuned in to a webinar today on Houzz that describes the "new, empowered client". There were a lot of statistics presented that I thought a lot of my clients would find interesting. Here are a few tidbits....
They did a survey with existing houzzers and found that most people don't search for their ideas and inspiration in magazines anymore. They found that 67% of the people they surveyed used houzz.com and only 11% referenced magazines and as little as 4% took referrals from friends and family.
Those who were planning to embark on a home project in the next year or two were for the majority (72%) planning to re-decorate while 40% were planning to add on or renovate. Only 10% were planning to build from scratch.
Of the areas in the house to be renovated, the kitchen was number 1 with an approximate budget of 27 K. The areas with the smallest allotted budget were floor or wall replacements and the addition of an exterior structure like a deck.
The professional hired the most was the General Contractor and what I found interesting is that 43% of the projects went over their remodel budget and 18% didn't even have a budget.
There is so much more information in the webinar specific to various professionals, and it is only around 25 minutes long.
My takeaway is that if you are a builder, kitchen designer, or interior designer, you should definitely be on houzz.com from reading these statistics. As for every other professional in the design, architecture and built environment, you should also be on houzz.com because the more exposure the better, especially if you link to your website, facebook, linkedin and twitter accounts.
A good example for you to look at is the ROMA houzz profile that I have worked on for over a year now. It is full of projects, great images and lots of information about the projects, who executed them and who photographed them as well. http://www.houzz.com/pro/romabio/roma-ecosustainable-building-technologies
Here is the link to the webinar, http://info.houzz.com/proswebinar, and I hope this information has been helpful.
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